CloudNet CRM is a fictional SaaS company used to demonstrate how I would manage customer success and account relationships using HubSpot CRM.

In this project, I acted as a Customer Success Specialist responsible for:

• monitoring customer health
• identifying customer risks
• managing follow-ups
• documenting customer interactions
• using CRM data to support retention and customer satisfaction

The project demonstrates my ability to:

• organize customer information
• identify potential risks
• create structured follow-up processes
• use customer data to support proactive Customer Success management.

The main objectives of this project were to:

1. Monitor customer health and identify accounts that may require attention.
2. Track customer risks and potential churn indicators.
3. Maintain accurate customer information and interaction history.
4. Create structured follow-up activities for customers.
5. Identify opportunities to improve customer satisfaction and retention.
6. Use HubSpot CRM data to support proactive customer success decisions.